About SmartShift
SmartShift was founded in 2024 to help UK households save money and reduce their carbon footprint by tapping into the benefits of smart tariffs and optimising their electricity consumption. We launched the UK's first smart tariff comparison service, saving our users over £10,000 on their electricity bills.
In August 2025, SmartShift stopped actively taking on new customers to focus on achieving further growth through B2B2C partnerships. To all of our early customers - thank you! Your enthusiasm and support has been invaluable.
If you're interested in using SmartShift's services for your business, contact us at hello@smartshift.energy .
Our mission
At SmartShift, we believe that every household should have access to clear, personalised information about their energy options. We have started out with the goal of simplifying the complex world of smart electricity tariffs.
Using advanced data analysis and a deep understanding of the energy market, we help people with solar, electric vehicles, heat pumps, battery storage and other electronic space and water heating find the best smart tariff for their home. We are expanding into full home energy management to optimise your electricity consumption and take advantage of off-peak prices and avoid carbon-intensive periods.
Our services
Smart tariff analysis
Oliver Knight
Co-founder and CEO
Natalia Baltazar
Co-founder and advisor
Sam Bates
Business development
Keivon Proctor
Software engineer
Our core team
Our values
Putting people first
We strive to do what we believe is right for our customers and colleagues, fostering relationships built on mutual respect, transparency, trust and empathy.
Be planet positive
We seek to accelerate the green energy transition while continuously improving our environmental performance and holding ourselves to the highest standards of responsibility.
Reimagine the possible
We relentlessly pursue innovative solutions that simplify people's lives, challenging conventions and pushing boundaries to build the future we want to live in.
Learning to grow
We aim to make good decisions while accepting human fallibility, embracing a growth mindset, continuous learning and rapid experimentation.
We have the support of some amazing people and organisations. Here are a few:
