Who we are
We are SmartShift Energy Ltd (Company Number: 15474209) ('we', 'our', 'us') and we operate under the trading name SmartShift. We prioritise your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the SmartShift website, and other related websites, web-based applications, mobile applications and messaging services (collectively referred to as the “Site” or the “Services”).
By using our services, you consent to this Privacy Policy. We regularly review this Privacy Policy and will notify you of any significant changes. The latest version will always be available on our website.
This Privacy Policy was last updated on 8 April 2025.

Getting In touch
For any questions, please contact us however you prefer:

• hello@smartshift.energy

• Write to us at SmartShift, 37 Warren Street, London W1T 6AD, United Kingdom

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Types of information collected

We collect personal data that you provide to us, including your name, email address, and home address.
We may collect non-personal data such as your IP address, browser type, and usage data to help us improve our services.
Following your explicit consent, we may also collect information about you from third parties including smart meter data, address validation services, energy industry databases, and public records where permitted by law.

Methods of data collection

Information is collected directly from you when you fill out forms on our website, register for our services, or contact us. We obtain your smart meter data via a third-party provider, who obtains it from your smart meter via the Data Communications Company (DCC).
We use cookies and similar technologies to collect information about your interactions with our website.

Purpose of data collection

The primary use of your personal data is to help you compare electricity tariffs and provide tailored recommendations.
With your consent, we may use your email to send you updates, send promotional content related to our services, and distribute our newsletter.
We analyse collected data to enhance our website, tools, and overall user experience.

Data sharing and disclosure

Your personal data may be shared with third-party service providers in order to provide you with the best tariff recommendations. We only work with trusted partners who adhere to strict privacy standards.
We do not sell our customers’ data, and only share it with third parties for the purposes of providing our stated services.
We may disclose your information if required by law or in response to valid legal processes.
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, but would remain subject to the commitments in this Privacy Policy, including our promise not to sell your data. We would notify you of any such change in ownership or control of your personal data, or of any change to our Privacy Policy, with the intention of allowing you to request deletion of your data prior to such change.

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Your rights

Under UK data protection law, you have important rights regarding your personal data.

This includes the right to:

• access the personal data we hold about you, or to get a copy of it;

• ask for a copy of your personal data in a portable (machine-readable) format or make us send it to someone else;

• ask us to correct inaccurate data;

• ask us to delete your data, though for legal reasons we might not always be able to do it;

• say no to us using your data for direct marketing and in certain circumstances 'legitimate interests', research and statistical reasons;

• withdraw any consent you've given us at any time.

To exercise any of these rights, please get in touch using the details above.

Data security

Protecting your data is a priority for us. We implement various security measures, including encryption and secure servers, to protect your data from unauthorised access or disclosure.
In the event of a data breach, we will notify affected users promptly and take appropriate steps to mitigate the impact.

Data retention

We retain your personal data for as long as necessary to provide our services, unless a shorter period applies by law. After that, it is securely deleted or anonymised.

Cookies and tracking technologies

We use cookies to enhance your experience on our site, including necessary cookies for site functionality and analytical cookies for performance insights.
Cookies help us understand how users interact with our site, allowing us to improve our services.
You can manage your cookie preferences through your browser settings or opt out of certain types of cookies.

Governing law and jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of England and Wales.
Any disputes arising under this policy will be resolved through the legal procedures applicable in England and Wales.

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How to complain

If you have concerns about our use of your personal data, we encourage you to contact us first so we can address your concerns. However, you also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator. You can contact the ICO at www.ico.org.uk/make-a-complaint, by phone on 0303 123 1113, or by post at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.